Many people still think that classic Italian food should only be whipped up by thick forearmed Nonnas.
Twistd. is all about bringing classic pasta to Millennials.
Traditional pasta boxes show the same outdated images in rectangular blue boxes. Twistd. boxes utilize whimsical colors and patterns to attract a younger generation of shoppers.
out in the world.
To show the new brand's whimsical personality, billboards would be placed throughout city centers.
To inspire this generation, each box of pasta comes with a "get twisted." cook notebook. The simple, classic recipes will help introduce Millennials to beloved flavors.
twistd. would utilize the, already, active foodgramming community to promote the product. By showing colorful and delicious pastas that share recipes and customer's homemade dishes, twistd. would build awareness for the new brand.